BA Cuts Prices, Challenges Low Cost Airlines
2007-09-19 10:00:00
British Airways announced it is slashing prices to almost all short-haul European destinations. The company is the first traditional airliner to down one-ways by up to 50% of the total charge for a round-trip ticket for all classes. The fare for a one-way ticket from Sofia to London is cut down to EUR 80, airport taxes excluded. British Airways announced low fares for the Club Europe class to London's Gatwick airport. The new fares for the business class start from EUR 362, airport taxes excluded, down from the current EUR 1339. With the new prices of two-way tickets, the cut for the most popular destinations in Bulgaria averages EUR 60. Two-way ticket holders can change the date of their travel at the price of EUR 50. By reducing its fares, British Airways throws down the gauntlet to low cost airlines easyJet and Ryanair. Besides, the airliner will continue to offer its traditional extras, including free food and drink on all flights.

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